Other Clients
Strategia has consulted for a range of companies in a variety of markets with a diversity of business models. We have the skills and knowledge to help your company grow.
Small Company
A company in San Diego that manufactured computer-room automated backup equipment wanted to double its revenue so it could go public.
We analyzed the client’s market and its portfolio of products, both in the field and those in development. We concluded that a soon-to-be released product had the potential to double the company’s revenue. We recommended the company focus its marketing effort on that product. We additionally identified a related market that the company could enter successfully, if it acquired a particular software company with the necessary technology. That market held the possibility of another quadrupling of its revenue. The company successfully followed our recommendations.
Medium Company
A company that made wafer-handling equipment for semiconductor manufacturers was facing impending obsolescence of its key product, due to an anticipated change in manufacturing standards.
We analyzed its product mix and found that one of its second-tier products could be combined with technology outside the company to make a new kind of product that the new standards would need. The company acquired another company with the needed technology and successfully introduced the new product, which is now the leading revenue source for the company.
Large Company
A Fortune 500 semiconductor equipment manufacturer wanted to participate in the then-burgeoning optical telecom industry. It believed its technologies would solve a significant problem for the telecom component companies. It asked us to find the best approach.
We undertook a study of its products and performed a Market Analysis of the telecom component industry. We concluded that the need did indeed exist, but that the client’s products were too big, too fast, too sensitive and too expensive for this market. Fortunately, the client followed our recommendation and avoided investing in the telecom bubble just before it burst.
Venture Capitalists
A VC firm had a client that after three years was still struggling with its technology and was running out of money. The firm needed to decide if additional investments would get the product to market. We were asked to analyze the situation.
We interviewed the principals of the start-up, its IP, its manufacturing process and the performance of its prototypes. We determined that the IP was held in a non-exclusive license, and that the manufacturing process could not reliably produce quality parts. We recommended against investing additional money. The VCs closed the company down.
Turn-Around
An acquisition target was losing money and market share. We were asked to understand why and determine what, if anything, could be done about it.
We found the target had overlapping product lines, duplicative vendors, and products with limited future potential. One of its products had great potential, and another was an industry standard. The target was losing market share partially because its customers did not have confidence in its continued viability. We recommended the client would need to combine the overlapping product lines, merge and shorten the vendor list, put marketing muscle behind the two stellar lines, sell or shut down another and push through a general price increase. The client proceeded to buy the company and put our recommendations into place. The acquisition not only became profitable in its first year following the purchase, but its revenue exceeded the purchase price.
M&A
A corporate M&A group was interested in buying a company with synergistic technologies that would bring new capabilities plus an entree into an adjacent market. The client had engaged the services of a top-tier investment bank. The CEO requested Strategia's analysis because the decision hinged on the acceptance of some of the target's technologies in the client's market.
Strategia undertook an analysis of the target's products. We described the functioning and value of each product and showed which would be attractive to the client's market. Our report made it an attractive buy.